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T These networks work on CPC or CPM. CPC  : Cost per click. Every time a visitor clicks on an ad, the bloggers earn a small commission. CPM  : Cost per impression. With these ads, bloggers are paid for the number of impression a site gets. If an ad gets 1000 impressions, it earns a set amount. The maximum number of people view or click on your ads will make you money. As a blog site gets approval from the ad network, the blogger has to place a code and start running ads on the site. When your total page views and clicks increase, the total commission also increases. As simple as that.